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Field notes

A working knowledge base on fertility paid acquisition, measurement, advertising platforms, and patient search behavior. Every note is dated, sourced, and updated when conditions materially change.

Reproductive-health data

What may safely travel back to an advertising platform

Closed-loop measurement works when the data returned to an ad platform is limited to a click identifier, a neutral stage name, and a value. Everything that identifies the person or describes their care stays inside clinic-controlled systems. This note maps the boundary.

Reproductive-health data · Published June 16, 2026